What are the methods for optimizing website inclusion in SEO?
What are the methods for optimizing website inclusion in SEO?
To have SEO traffic, inclusion is the first important step. Without inclusion, ranking and clicks are just empty talk. Therefore, optimization work for inclusion is extremely important. There are many things that can be done in this aspect. So, what are the methods for quickly achieving website inclusion?
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Display URLs of uncaptured web pages on the homepage. The homepage of a website generally has higher weight, and search engine spiders come to capture it through the homepage before entering various sub-pages for capture. Therefore, webmasters need to extract the list of uncaptured URLs and display them on the homepage to increase the chance of being captured by search engines. Many websites have new article sections and random display sections on their homepage to increase the chance of being captured by search engines and thus increase website page inclusion. The homepage has the highest weight of any URL page in a website and is the most active page for spiders. Therefore, displaying it on the homepage can increase inclusion.
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Flexibly adjust the crawl frequency of search engines. In the Google website administrator tool, there is an item that allows the crawl frequency of search engines to be adjusted according to the situation of your website. By default, Google adjusts its crawl frequency according to the recognition of the website's server. Its principle is to crawl as much as possible within the server's capacity. Therefore, if you want to increase its crawl frequency, you can adjust it in the Google website management tool. Of course, this can only be done for Google.
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Publish more external links to website list page URLs. The official SEO guide of SOSO has mentioned this point. You can focus on the list page of the website and publish more external links to some list pages because there are many effective URLs on the list page. When the search engine spider captures the list page, it will capture the product URL on the list page, thus increasing the website's inclusion.
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Analyze the crawl logs of search engines. Before a webpage is included, it needs to be crawled and captured by search engines. When the search engine captures the website page and considers that the quality of the website article meets its inclusion criteria, it will include the webpage in its index and then give the website webpage corresponding keyword rankings after processing. Analyzing logs can clearly know which pages have been captured and which pages have not been captured, as well as the crawling situation of each directory of the website, so that corresponding measures can be taken to promote search engine inclusion.