How to Conduct Google SEO Analysis of Competitor Websites?
How to Conduct Google SEO Analysis of Competitor Websites?
Google SEO analysis, as the name suggests, involves comparing and analyzing data related to SEO. By comparing the performance of your own website with that of your competitors in terms of Google SEO, you can identify the challenges and opportunities your business faces using foundational SEO data. The following are some important SEO-related data to consider:
Website Authority Score: This data can be obtained through third-party tools like Semrush, Ahrefs, etc. Higher authority scores are generally associated with better website rankings in Google SEO. Therefore, by comparing authority scores, you can understand the gap between your business and its peers and identify areas for improvement.
Organic Keyword Count: Assess the number of organic keywords used by your business and competitors to determine their SEO efforts. A higher count of organic keywords indicates a greater number of landing pages and more opportunities to rank for relevant keywords, leading to increased website traffic.
Website Analysis: Analyze competitor websites to gather information on their traffic and well-performing pages. By understanding what information users are most interested in and analyzing the content of these pages, you can identify opportunities for improvement.
Backlinks: Also known as external links, backlinks refer to links from other websites that direct to your website. The quality of backlinks (i.e., the authority of the pages containing the backlinks) indirectly impacts your website's search engine ranking. Backlinks are like the lifeblood of the internet, as they connect information. Without links, information remains isolated, and visibility suffers. Since it's challenging for a website to cover all aspects comprehensively, linking to other websites allows you to absorb additional information and connect with external sources. The focus should be on the quality, rather than the quantity, of backlinks. High-quality external links can generate significant traffic for your website.
Brand Traffic: Firstly, use third-party data to understand the proportion of traffic competitors receive from brand-related keywords. This provides insights into their investment in brand building. Secondly, analyze the average monthly search volume of brand-related keywords to understand the brand's market share. By comparing your business to competitors in these two aspects, you can assess your brand's online visibility and devise strategies to increase brand traffic. Engine needles' traffic data analysis for different websites suggests that approximately 40% of traffic for a mature foreign trade independent website comes from direct traffic, about 40% from organic search traffic, about 10% from paid traffic, and the remaining from social traffic and third-party platforms. This data is for reference only, as it can change with the development of the internet and the popularity of social media and other emerging platforms.
Google Indexing: On one hand, search brand keywords and observe the search results for the presence of the following information:
(1) Whether there are prominent site links displayed in the search results. If present, it indicates a well-structured website or high traffic.
(2) Whether there is a Google Knowledge Graph with detailed content, social media integration, website URL, introduction, company logo, Google Maps, etc. Its presence indicates the recognition of brand value.
(3) Whether there is a Wikipedia entry. Wikipedia is the largest and most popular online encyclopedia, ranking among the top ten most popular websites worldwide. The presence of a Wikipedia entry fosters significant trust in users. If there is a Wikipedia entry, it indicates a certain level of brand recognition or a strong emphasis on internet marketing.
(4) Whether the brand's official website appears as the top result for brand keyword searches, and if the corresponding title and description are detailed. If the official website ranks first, it indicates a well-optimized website. If the title and description are comprehensive, it shows keyword optimization on the website.
Google SEO analysis, as the name suggests, involves comparing and analyzing data related to SEO. By comparing the performance of your own website with that of your competitors in terms of Google SEO, you can identify the challenges and opportunities your business faces using foundational SEO data. The following are some important SEO-related data to consider:
Website Authority Score: This data can be obtained through third-party tools like Semrush, Ahrefs, etc. Higher authority scores are generally associated with better website rankings in Google SEO. Therefore, by comparing authority scores, you can understand the gap between your business and its peers and identify areas for improvement.
Organic Keyword Count: Assess the number of organic keywords used by your business and competitors to determine their SEO efforts. A higher count of organic keywords indicates a greater number of landing pages and more opportunities to rank for relevant keywords, leading to increased website traffic.
Website Analysis: Analyze competitor websites to gather information on their traffic and well-performing pages. By understanding what information users are most interested in and analyzing the content of these pages, you can identify opportunities for improvement.
Backlinks: Also known as external links, backlinks refer to links from other websites that direct to your website. The quality of backlinks (i.e., the authority of the pages containing the backlinks) indirectly impacts your website's search engine ranking. Backlinks are like the lifeblood of the internet, as they connect information. Without links, information remains isolated, and visibility suffers. Since it's challenging for a website to cover all aspects comprehensively, linking to other websites allows you to absorb additional information and connect with external sources. The focus should be on the quality, rather than the quantity, of backlinks. High-quality external links can generate significant traffic for your website.
Brand Traffic: Firstly, use third-party data to understand the proportion of traffic competitors receive from brand-related keywords. This provides insights into their investment in brand building. Secondly, analyze the average monthly search volume of brand-related keywords to understand the brand's market share. By comparing your business to competitors in these two aspects, you can assess your brand's online visibility and devise strategies to increase brand traffic. Engine needles' traffic data analysis for different websites suggests that approximately 40% of traffic for a mature foreign trade independent website comes from direct traffic, about 40% from organic search traffic, about 10% from paid traffic, and the remaining from social traffic and third-party platforms. This data is for reference only, as it can change with the development of the internet and the popularity of social media and other emerging platforms.
Google Indexing: On one hand, search brand keywords and observe the search results for the presence of the following information:
(1) Whether there are prominent site links displayed in the search results. If present, it indicates a well-structured website or high traffic.
(2) Whether there is a Google Knowledge Graph with detailed content, social media integration, website URL, introduction, company logo, Google Maps, etc. Its presence indicates the recognition of brand value.
(3) Whether there is a Wikipedia entry. Wikipedia is the largest and most popular online encyclopedia, ranking among the top ten most popular websites worldwide. The presence of a Wikipedia entry fosters significant trust in users. If there is a Wikipedia entry, it indicates a certain level of brand recognition or a strong emphasis on internet marketing.
(4) Whether the brand's official website appears as the top result for brand keyword searches, and if the corresponding title and description are detailed. If the official website ranks first, it indicates a well-optimized website. If the title and description are comprehensive, it shows keyword optimization on the website.
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