How to Choose the Right Taobao Affiliate Marketing Channel?
How to Choose the Right Taobao Affiliate Marketing Channel?
The types of promotion for Taobao affiliates are diverse, and many sellers often don't know which one is best for their own store when faced with numerous affiliate marketing plans in the store backend.
In fact, choosing a Taobao affiliate marketing channel is a skill. Only by understanding which channel is suitable for different types of stores can one choose the right Taobao affiliate marketing strategy for their own store.
Optimal Channels
AliTao: This belongs to the rebate type, where the products are sold at the original price, and the store needs to have a demand level of 3 or above. The advantage of AliTao is that the sales achieved through it are counted as the main traffic.
In addition to AliTao, there are other rebate-type Taobao affiliate marketing channels, such as Super Rebate.
In-house or External Influencers: The biggest advantage of in-house influencer channels is their precise targeting of audiences. For example, some beauty bloggers have a large number of fans, and these fans are undoubtedly interested in the products they recommend.
The more fans an influencer has, the stronger their affiliate marketing ability. Some big influencers with millions of fans don't choose you; you choose them. Therefore, you should choose the right Taobao affiliate marketing based on different categories and levels.
External Channels
Rebate-based Channels
These external channels do not have requirements for the store, making them a good choice for novice sellers to increase their basic sales, boost store reputation, and improve store level.
However, when choosing these websites, it is best to use webmaster tools to search for information about the website to avoid being deceived.
Although these channels are very friendly to novice sellers, they also have drawbacks. The conversion rate of traffic from these channels is very high, making it easy for Taobao to identify them as fake transactions. Therefore, the promotion volume should not be excessive. Setting a limit of one item per ID on the Taobao side is a safer option.
Flash Sale Channels
Flash sale channels are suitable for low-priced products such as local specialties, snacks, and stationery. The promotion volume can be higher than that of rebate-based channels. However, if the store is not large and the level is not high, it is recommended to be cautious, and website security should also be taken into consideration.
The types of promotion for Taobao affiliates are diverse, and many sellers often don't know which one is best for their own store when faced with numerous affiliate marketing plans in the store backend.
In fact, choosing a Taobao affiliate marketing channel is a skill. Only by understanding which channel is suitable for different types of stores can one choose the right Taobao affiliate marketing strategy for their own store.
Optimal Channels
AliTao: This belongs to the rebate type, where the products are sold at the original price, and the store needs to have a demand level of 3 or above. The advantage of AliTao is that the sales achieved through it are counted as the main traffic.
In addition to AliTao, there are other rebate-type Taobao affiliate marketing channels, such as Super Rebate.
In-house or External Influencers: The biggest advantage of in-house influencer channels is their precise targeting of audiences. For example, some beauty bloggers have a large number of fans, and these fans are undoubtedly interested in the products they recommend.
The more fans an influencer has, the stronger their affiliate marketing ability. Some big influencers with millions of fans don't choose you; you choose them. Therefore, you should choose the right Taobao affiliate marketing based on different categories and levels.
External Channels
Rebate-based Channels
These external channels do not have requirements for the store, making them a good choice for novice sellers to increase their basic sales, boost store reputation, and improve store level.
However, when choosing these websites, it is best to use webmaster tools to search for information about the website to avoid being deceived.
Although these channels are very friendly to novice sellers, they also have drawbacks. The conversion rate of traffic from these channels is very high, making it easy for Taobao to identify them as fake transactions. Therefore, the promotion volume should not be excessive. Setting a limit of one item per ID on the Taobao side is a safer option.
Flash Sale Channels
Flash sale channels are suitable for low-priced products such as local specialties, snacks, and stationery. The promotion volume can be higher than that of rebate-based channels. However, if the store is not large and the level is not high, it is recommended to be cautious, and website security should also be taken into consideration.
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