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Methods and Techniques for Setting and Optimizing Tags on Large Websites

Methods and Techniques for Setting and Optimizing Tags on Large Websites

This article briefly introduces the application of tags on large websites, and the effectiveness of these methods and techniques is quite apparent. However, there are also technical requirements involved, such as organizing the tag vocabulary, extracting and combining tags based on article titles using programming, and automatically analyzing data for flexible display, among others. Of course, smaller websites can also learn from these tag setting and optimization methods!

Compared to small websites that focus on updating content, large websites place greater importance on fully utilizing their existing resources. Given the abundance of resources available, optimizing them can rapidly increase the website's tag library size and traffic. This article will explain the methods and techniques for setting and optimizing tags on large websites.

Let's consider the following example:

Article Title: "How Much is an Authentic Latex Mattress from Thailand?"

Tags:

Thai Latex Mattress Price
Thai Latex Mattress
Thai Mattress
Mattress
In this example, the article title is not the most specific query (which would include dimensions, thickness, etc.), but many users might use similar search terms. How should we set the tags for this article?

The SEO analysis provided above presents four usable tags (which could be extracted and combined programmatically from the article title). Now, let's analyze their meanings and purposes:

Thai Latex Mattress Price: By removing the words "authentic" and "how much," the tag becomes a statement. Compared to the article title, this tag covers a broader range and can aggregate more related articles.

Thai Latex Mattress: By removing "price" from the previous tag, its scope widens to include not only the price but also aspects like dimensions and purchasing options.

Thai Mattress: Building on the previous tag, "latex" is also removed. Similarly, its scope broadens to encompass other materials like coconut fiber mattresses, etc.

Mattress: This tag is self-explanatory, covering all types of mattresses.

Now, how do we utilize and optimize these four tags? The answer is straightforward: retrieve all articles that match each tag perfectly!

A detail to consider is what to do when there are 100 articles on the website related to Thai latex mattresses. How do we display them? This is where the concept of priority comes into play.

The basic principle is to prioritize tags based on their length. For instance, if there are five articles that perfectly match the "Thai Latex Mattress Price" tag, then these should be displayed first in the tag category. To enrich the content under this tag, we can call for another five articles under the "Thai Latex Mattress" tag, resulting in a tag page with ten articles.

The same logic applies when dealing with related articles on individual article pages. For example, for the article titled "How much is a 2-meter authentic Thai latex mattress?" in the related articles section, we would first call articles that perfectly match the "Thai Latex Mattress Price" tag. If there aren't enough articles, we can then consider calling articles under the "Thai Latex Mattress" tag, and so on under the "Thai Mattress" tag if needed.

The logic behind this approach is straightforward: prioritize precision. When displaying content on the "Thai Latex Mattress Price" tag page, all articles should contain "Thai," "latex," "mattress," and "price." This higher relevance results in higher page quality and weight, increasing the chances of achieving higher rankings and traffic.

Similarly, when calling related articles on article pages, the stronger the relevance of the called articles, the more it enhances the quality of the page.

This is the method and technique for setting and optimizing tags on large websites: prioritize precision and, if necessary, call articles from broader tags. For large websites, quantity is generally not an issue. With technical support, further optimization can be achieved by prioritizing articles that have not been indexed by search engine spiders, and then calling them in reverse order based on spider crawl frequency. This approach not only provides more link entry points for other articles but also helps improve the page update frequency.

In summary, this article has briefly introduced the application of tags on large websites, and the effectiveness of these methods and techniques is quite apparent. However, it also involves technical requirements, including organizing the tag vocabulary, extracting and combining tags based on article titles using programming, and automatically analyzing data for flexible display, among others. Small websites can also learn from these tag setting and optimization methods!
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